OVER A DECADE OF

ECOMMERCE
EXCELLENCE

Since 2010, we’ve strived to provide the best online shopping experience

2010

Tiger Global Management initial investment & acquisition of existing eCommerce business Take2 together with Kim Reid

2011

Takealot.com formally launches

2014

Tiger Global Management invests $100m
South African market has shown encouraging signs of eCommerce growth.

2014

100% Purchase of Mr Delivery

2014

100% acquisition
of Superbalist

Buyout is aimed to broaden the Takealot Group’s appeal among millennials

2014

100% acquisition of Superbalist
Buyout is aimed to broaden the Takealot Group’s appeal among millennials

2014

Takealot Marketplace launches and SMEs gain opportunity to grow their businesses

2014

Takealot Marketplace launches and SMEs gain opportunity to grow their businesses

2015

Takealot & Kalahari merge

South African eCommerce giants are merging their operations.

2016

Growing bigger
Mr D Food App and Mr D Courier companies are launched.

2016

Growing bigger
Mr D Food App and Mr D Courier companies are launched.

2017

Mr D Food app launches new look
Our new-look app hit the market, helping South Africans get their food delivered fast and hot.

2017

Mr D Courier is rebranded to Takealot Delivery Team

2018

Naspers increases investment in the Takealot Group to 96%.

2018

Superbalist.com and Naspers-owned Spree merge

2019

Takealot Pickup Points launched nationwide
Takealot Pickup Points give customers the convenience of selecting to collect their orders at a time convenient for them.

2022

New look MR D
We gave the Mr D logo a new look to represent the business’ move from food delivery to a broader on-demand delivery service.

2022

Partnering with Pick n Pay
We joined the on-demand grocery delivery industry with a game-changing partnership with one of SA’s biggest retailers.

2023

TakealotNOW launches

On-demand delivery service launched in partnership with Mr D, promising delivery of thousands of Takealot products in minutes to select Cape Town, Durban and Gauteng regions.

2023

Mr D launches Shops offering with pet care and gifting

The mall at your fingertips Over 1000 stores, delivery in minutes Our newest additions: Toy Kingdom, Absolute Pets

2024

TakealotMORE subscription service

TakealotMORE has revolutionized the online shopping experience by offering unlimited free delivery and collect options from Takealot, including free delivery on TakealotNOW products, Pick n Pay groceries on Mr D , and restaurant orders on Mr D.

2024

Takealot Township Economy Initiative

In partnership with various local Governments the Takealot Township Economy Initiative sparks economic empowerment by fostering local manufacturing, supporting local businesses and creating jobs in underserved South African communities.

2024

Superbalist divestiture

Sale to South African private equity consortium led by Blank Canvas Capital completed.

2024

TakealotNOW expands offering to Pretoria

2025

Takealot Fulfilment Solutions Launch

A comprehensive e-commerce logistics ecosystem for SA businesses

2025

Mr D launches Quick Commerce offering

What's Next?

We look forward to more years of delivering for you. We will continue to champion entrepreneurs and grow their businesses, to support job creation, our network of partners and local brands. We’ll keep putting our customers at the heart of everything we do
– being satisfied only when they are.
2010
2011
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2018
2019
2022
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2025
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