Our Story
We are the Takealot Group. Driven by people, powered by tech. We started with one clear vision: To be the largest most customer-centric online shopping destination in Africa. Today, we are the largest on the continent.
Having acquired takealot.com, Superbalist.com, and Mr D, the Takealot Group has become a market leader in online retail, fashion and homeware and on-demand delivery.
Currently, we’ve got over 6500 employees driving our success, and while we’re a long way from our humble beginnings in a small house in Goodwood, some things haven’t changed. Our customers are still at the heart of everything we do.
Our story kicked off in 2010, following the successful acquisition of Take2, a US-based eCommerce business by Tiger Global Management and Kim Reid.
2014 was a real game changer thanks to a further $100m investment from Tiger Global, which was quickly followed by the purchase of Mr Delivery (later rebranded Mr D).
We now had ownership over our own logistics and soon launched the Mr D Food app. That same year, we went on to acquire Superbalist.com and announced that Kalahari.com and takealot.com would be merging.
Fast-forward to 2018, Naspers increased its investment in the group to 96%, and two of South Africa’s major online retailers, Superbalist.com and Spree, joined forces.
This was just the beginning of becoming the leading online shopping destination in the country - with more fashion, more product categories, and even more choices for more people.
Our Purpose
Takealot Group’s Purpose
Changing lives in South Africa for the better through e-commerce.
Our Value Proposition
Delighting customers and enabling inclusive growth by
building South Africa’s trusted e-commerce ecosystem.
Our Values
We are passionate about our customers, staff, sellers, drivers, and our business.
Our values represent how we operate on a daily basis.
Our customers are at the core of our decisions.
We work to exceed their needs as we ensure the
long term sustainability of the business.
We obsess about our customers.
We thrive in a diverse, trust-based environment, prioritising collaboration and honesty in all our relationships. We inspire one another to reach greater heights.
We achieve more together.
We are obsessed with great results.
We celebrate our achievements and
embrace new challenges with
unwavering determination. We
believe anything is possible.
We deliver results, fast.
Our entrepreneurial spirit drives us to innovate
and disrupt. We experiment, learn from our
mistakes, adapt quickly and efficiently.