Before Superbalist.com became what it is today it was originally known as Citymob, a coupon site founded in 2010 which later transitioned into selling art, electronics, and fashion. In 2013, Citymob rebranded to Superbalist.com and began selling international fashion brands like G-star RAW and Diesel.

The company was later acquired by the Takealot Group in 2014 and soon became one of South Africa’s most-loved youth brands. Superbalist.com and fellow online retailer Spree merged in 2018, allowing the brand to increase its offering to consumers and broaden its customer base.

Two years later, Superbalist acquired fashion manufacturer, Design Liaison, which allowed the brand to increase its brands and occasion and formalwear offering.  

Today, Superbalist.com is South Africa’s biggest online fashion destination, bringing More fashion, More Choice to a diverse customer base through a broad assortment of products and sizes at competitive prices.

The brand offers over 40 000 products for women, men, teens and kids, including maternity wear, sportswear, occasion and formalwear, home and living items, as well as beauty and grooming. It has over 450 of the best local and international brands as well as 12 exclusive private label brands, including customer favourites like Superbalist label and Sixth Floor.

Superbalist prides itself on being not just a fashion retailer but also a curated fashion and lifestyle destination that offers consumers the latest trends and best brands right in the palm of their hands.